To start the assignment, we were assigned a section of the world to research. My group composed of Ian Lee, Jaylyn Johnson, Kushmit Khan, Zamman Khan were assigned Oceania. The major concern we identified with the region is lack of access to affordable supplies. Due to the length of distance from the surrounding countries shipping products and goods to the islands costs significantly more than other locations.

Because of the nature of the problem we wanted to tackle the price of getting goods into the region. We identified a valuable way to accomplish this is to find ways to decrease the cost of actual shipping costs. Importing goods into these countries is often done through container ships, the average cost of has a higher cost of shipping and a way we felt could impact this is by helping the freight companies. If it cost less to send a voyage to the region prices for goods will go down as a result.

What we decided on would be to remove the cost of fuel which is $8 million per trip. We wanted to change the standard in shipping by ocean. And create a product that incorporated the ideas of making shipping sustainable and affordable. Building electric engines with a solar rechargeable function. While yes they would be pricey to install eliminating fuel will return the investment in just 8 trips. This product will also solve the green issue with the shipping industry and offer on Ocean service with an always sailing repair vessel.

With the product being in a Business To Business product the advertising strategy has to speak primarily to the wishes and needs of the people that it is selling to. You have to target the desire to find a cheaper and reliable option. However it is also valuable to establish that this option exists in the consumer to hope to force companies hands to switch over to the provided product. The desire to see harmful practices turn green is very important to a handful of consumerism and If they understand there is an option to do this the public desire could sway in our products favor.